1 in 4 American Adults Are Boycotting Certain Companies For Ideological Differences
A new survey from Ipsos found that 1 in 4 Americans, or 80 million people, stopped using a particular brand’s goods or services in the last three months because of said brand’s political activism.
Ipsos’s VP Chris Jackson said that, for many people, “politics are driving their purchasing behavior.”
Recent examples of this include Trump supporters boycotting Nordstrom, a US department store, for dropping Ivanka Trump’s product line.
In fact, some 34% of republicans surveyed said they stopped shopping at Nordstrom.
The impact of this boycott, both in terms of bad press and declining sales, is reflected in Nordstrom’s stock price, which has been hammered since the boycott began.
Another high-profile example is the conservative boycott of coffee-giant Starbucks, who pledged to employ Syrian refugees at their locations.
Of course, this same courtesy is not granted to America’s own unemployed, which now total some 23 million.
There’s no doubt these politically motivated boycotts are costing these companies money—just how much remains to be seen.
I suppose somewhere along the line companies forgot that conservatives buy clothes and coffee, just like liberals.
Michael Jordan was right when he said “conservatives buy sneakers too.”
And maybe this is a good thing: it’s opened up the market for competitors, like Black Rifle Coffee Co, to cater to disaffected customers.
More competition can hardly be a bad thing.
Either way, companies can face strong consumer-led sanctions for dabbling in politics and social engineering—may it be a lesson for the rest.